Pickleball is sweeping the nation, creating a full-blown gold rush.

Written By Darron Scanlon

Business is booming

This influx of interest has the pickleball economy hitting on all angles, including:

  • Events: The Professional Pickleball Association (PPA) held 16 tournaments in 2021, 2x the 2019 total — and grew prize money from $500k to $2.5m.

  • Media: Fox Sports signed an agreement with the PPA to air pickleball tournaments nationally, while other tournaments have been featured on CBS Sports Network, Tennis Channel, and ESPN3.

  • Sponsorships: The PPA has signed on Hyundai and Guaranteed Rate, among other corporate sponsors.

Adam Franklin, president of Franklin Sports, maker of a popular ball called the X-40, calls the sport “a bit of a unicorn business.”

site: thehustle.co

Darron Scanlon http://www.ekklesiamc.com
Previous

The evolution of Pickleball & “The Chainsaw Serve!”
Next

The Next Generation of Pickleball is making big waves.